← Prompt Mama Home Press & Media Kit Updated April 2026
Lauren Howard, founder of Prompt Mama
PRESS & MEDIA KIT

Lauren Howard

Founder, Prompt Mama · Co-founder, CAEVO

Helping parents use AI with confidence — and quietly building a startup tackling America's $1 trillion caregiving crisis along the way.

Based inIndianapolis, IN
Background15+ yrs in tech enablement
Newsletter@prompt_mama
3,500+
Engaged Followers
Built from zero
50K+
Views in 90 Days
61% from non-followers
25K+
Peak Monthly Views
Single-month high (early 2026)
01

Bio

Three lengths. Click to copy. Use whichever fits the runway.

Lauren Howard is the founder of Prompt Mama and co-founder of CAEVO, an AI-powered platform reimagining how families age and care. With 15+ years inside big tech, she's known for translating complex AI into practical tools busy parents can actually use — without the jargon, perfection pressure, or gatekeeping.

02

Speaking topics

Conversations Lauren is happy to lead — for podcasts, panels, keynotes, and editorial.

✦ BUILDING & ENTREPRENEURSHIP
  • Vibe coding to real product: What it actually looks like to ship a startup using AI as your co-builder.
  • Co-founding with your spouse: Lessons from launching CAEVO with Jon.
  • From corporate to founder: Building alongside a 9-to-5 (and how to know when to leap).
  • Solo & small-team founders in the age of AI: what's possible now that wasn't 18 months ago.
✦ AI FOR REAL LIFE
  • Family use of AI: Practical prompts that save hours of mental load each week.
  • Prompt engineering for non-engineers: Why most parents are still asking AI wrong.
  • The weekly reset: Building daily AI rituals into a chaotic schedule.
  • The mom mental load & AI: What changes when a household has a "second brain."
✦ CHILDREN & AI
  • Kids and AI: Where the lines should be, and how parents can think about it.
  • AI as a learning tool, not a shortcut — homework, creativity, curiosity.
  • What parents should ask before their kid uses an AI app.
  • Digital safety in an AI-native world.
✦ BIGGER CONVERSATIONS
  • Women in tech enablement — what 15 years inside the room taught her.
  • AI regulation from a family/user lens (not a Beltway one).
  • The environmental cost of LLMs — what to know, what's overblown.
  • The U.S. caregiving crisis & how AI can lighten the load (CAEVO's thesis).
03

The audience

Who's actually listening — and why brands & outlets find this interesting.

Who Lauren reaches

The Prompt Mama audience is a tightly-defined community of millennial and Gen X moms — most working full- or part-time, with school-age kids at home. They're tech-curious but time-poor: looking for tools that fit into 5-minute windows, not 60-minute tutorials.

It's an audience advertisers struggle to reach because it's underserved by both mom content (often anti-tech) and tech content (rarely relatable). Lauren sits in the middle.

Why content travels

61% of recent views came from non-followers — meaning content is being saved, shared, and surfaced via Reels recommendations rather than relying on follower base alone. Educational carousels regularly hit 10–25K views per post.

04

What Lauren has built

A snapshot of the work shaping her perspective.

Content Brand

Prompt Mama

The AI-for-parents Instagram brand teaching practical, copy-paste prompts for the way real families live. From zero followers to a high-engagement community in roughly a year.

@prompt_mama →
Startup · 2026

CAEVO

An AI-powered platform addressing the U.S. caregiving crisis: 63M family caregivers contributing $1T in unpaid labor annually. Co-founded with her husband, Jon Howard.

caevo.ai →
05

Quick facts

For producers in a rush.

Full nameLauren Howard
Pronounsshe/her
BrandPrompt Mama
Co-foundedCAEVO (with Jon Howard, her husband)
LocationIndianapolis, Indiana
Background15+ years in tech enablement
FamilyHusband, 2 kids, Wheaten Terrier (Harry)
SocialInstagram & TikTok: @prompt_mama
Bookingprompt.mama.community@gmail.com
Available forPodcasts · Panels · Keynotes · Editorial · Brand collabs
Time zoneEastern (ET)
Recording setupStudio-quality audio & video at home
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Brand assets

Right-click to save, or grab the full bundle.

Brand palette

Hot Pink#FF3D8A
Navy#1A2B4A
Yellow#FFE45E
Blue#B8DDF5
Pink Soft#FFE8F1
Cream#FFF9F0

Typography

Poppins
Headlines
Weights: 400, 600, 700, 800, 900
Caveat
handwritten accents
Used for italic emphasis & pull-quotes
let's talk ✦

Booking, press & collabs

Quickest path: email prompt.mama.community@gmail.com with your outlet, format, and rough timing. Lauren responds within 48 hours.